By Forward 08/12/2015
\”IIt may look like Jared Rosenthal is cruising around New York City in an oversized ice cream truck, but the 45-year-old entrepreneur is selling a commodity far more precious than a frozen treat: He’s offering DNA tests to confirm paternity and other biological connections to anyone willing to shell out $350 for the information.
With the slogan “Who’s Your Daddy?” the 27-foot-long Winnebago doesn’t roll through the five boroughs unnoticed. Passersby point, snap photos and flag down Rosenthal for a business card and the chance to unlock a family secret.
The DNA-mobile has also earned Rosenthal the reality TV series “Swab Stories,” which premiered in the spring on VH1 and is packed with enough drama that some reviewers have likened his rig to a “Maury Povich on wheels.” But Rosenthal said he’s trying to fight that crass image. His clients hail from diverse socioeconomic backgrounds and seek his services for an array of reasons. The results they receive just as often inspire family reunions as Maury Povich-style fights.
Read the entire article: http://forward.com/news/318490/one-paternity-test-please-to-go/#ixzz3iv9XVCuI
